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Bob Moore
Sociologist, Palo Alto Research Center (PARC)

Bob Moore is a sociologist in the Computing Science Laboratory at PARC and a member of the PlayOn project team (www.parc.com/playon). He specializes in the micro-analysis of social interaction and practice in virtual worlds and in real life. In the area of online game research, he examines the mechanics of avatar-mediated interaction as well as shared player practices through screen-capture-video analysis and virtual ethnography. Bob has conducted video-based ethnographies in a variety of settings including massively multiplayer online games, copy shops, automobile assembly plants, and survey research call centers. He obtained his Ph.D. in sociology in 1999 from Indiana University, Bloomington, where he was trained in ethnomethodology and conversation analysis.
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